Every second of load time costs you rankings and customers. We diagnose and fix every speed bottleneck — images, code, caching, hosting — until your site loads fast enough for Google to reward it with top positions.
Comprehensive page speed optimization covering every factor Google's PageSpeed Insights and Core Web Vitals measure.
Compression, WebP/AVIF conversion, responsive srcset implementation, and lazy loading — eliminating the #1 cause of slow pages without any visible quality loss.
JS, CSS, and HTML minification plus unused code elimination — removing kilobytes of dead weight from every page request and reducing render-blocking resources.
Proper cache-control headers, service worker caching, and server-side caching configuration that makes repeat visits near-instant for every user.
Content delivery network configuration that serves static assets from edge servers closest to your users — reducing latency regardless of where visitors are located.
Mobile-specific optimizations including touch-target sizing, viewport configuration, font display optimization, and third-party script deferral — targeting the 60%+ of searches on mobile.
TTFB (Time to First Byte) optimization through hosting analysis, PHP/database query improvement, and server configuration — ensuring fast delivery before a single byte of HTML is parsed.
A proven 4-step process from baseline audit to verified Core Web Vitals pass — with ongoing monitoring.
We run PageSpeed Insights, Lighthouse, and WebPageTest across all key pages — documenting current LCP, CLS, INP scores and every opportunity with estimated impact on load time.
Issues ranked by impact — highest-ROI fixes (images, render-blocking resources) first, followed by caching, server response, and third-party script management.
We implement every fix — compression, minification, caching headers, lazy loading, CDN setup, font optimization, and CLS fixes — with before/after PageSpeed scores at each stage.
Monthly Core Web Vitals tracking in Search Console, PageSpeed score monitoring, and correlation reports showing ranking improvements linked to speed gains.
Everything you need to know about site speed, Core Web Vitals, and how they affect your Google rankings.
Page speed is a direct Google ranking factor through Core Web Vitals — LCP (loading speed), INP (interactivity), and CLS (layout stability). Pages that fail Core Web Vitals thresholds are ranked below competitors who pass them. Faster pages also reduce bounce rate and improve session duration, sending additional positive engagement signals to Google.
LCP (Largest Contentful Paint) measures how long the largest visible element — usually a hero image or headline — takes to fully load. Google's threshold is under 2.5 seconds for 'Good.' Scores between 2.5–4 seconds are 'Needs Improvement' and above 4 seconds is 'Poor.' Most unoptimized sites score 4–8 seconds. We consistently bring clients to sub-2-second LCP.
The most common causes are uncompressed images (60–70% of page weight), render-blocking JavaScript and CSS, no browser caching, unminified code, cheap shared hosting, no CDN, and excessive third-party scripts (chat widgets, analytics, ad pixels). We identify and fix all of these in a systematic audit — prioritized by ranking impact.
CLS (Cumulative Layout Shift) measures how much page elements jump around while loading — like a button moving just as you go to click it. Poor CLS frustrates users and signals low quality to Google. Common causes include images without dimensions, late-loading web fonts, and dynamically injected content. Google's 'Good' threshold is CLS under 0.1.
For most local businesses targeting one city, a CDN is less critical than for global sites — but it still helps. CDNs cache static assets on edge servers closer to users, reducing server response time. They also provide DDoS protection and improved uptime. We assess whether a CDN will produce meaningful speed gains for your specific hosting setup and traffic.
Most optimizations are implemented within 1–2 weeks. Lab data (PageSpeed Insights) reflects improvements immediately after deployment. Field data (real user measurements in Search Console) updates within 28 days. Significant LCP and CLS improvements can produce measurable ranking lifts within 30–60 days of Google recrawling your pages.
Free speed audit — we'll run PageSpeed Insights on your key pages and show you exactly what's slowing you down and what it's costing your rankings.